Monday, November 12, 2007

What is spin?


Basically, 'spin' is misdirection and sleight of hand,
in it’s most precocious form—marketing—spin is at the center of all that’s
wrong with this world. Spin is the subversion of truth to support an agenda.

It can be overt, or subtle. It is the source of the comment, "Who are you going to believe, me or your eyes?" It encourages people to accept a version of the truth condtradictory to what their senses tell them.
Effective 'spin,” hopes people won’t know what to believe,

For me, a harmless, but early signal that something in Denmark smelled big time, was the Christmas broadcast schedule, eight years ago, at Turner Broadcast Television.I noticed, somewhat amazed, that for 72 hours the station broadcast the same 'B' movie, ''A Christmas Story." No explanation. No disclaimer

Obviously, some astute network executive had decided that the station programming couldn't compete with the holidays. Why pay overtime to a staff when nobody was watching, anyhow. Makes sense. Merely, set the computers to replay all day and night for three days. Save money.

Interestingly, the second and third years of the same broadcasts were labeled TNT 'classic," Yeah, that will make you watch. Moreover, the fouth year of the same 'classic' broadcast had one major sponsor. Had to be the least expensive advertising dollars ever spent. But TNT now was making a profit from some decision made for it's own benefit
A wonderful case of "spinantics." Watch for it, everywhere.